Living the Brand(English, Electronic book text, Ind Nicholas)

Know about the book -

Living the Brand(English, Electronic book text, Ind Nicholas) is written by Ind Nicholas and published by Kogan Page Ltd. It's available with International Standard Book Number or ISBN identification 0749452803 (ISBN 10) and 9780749452803 (ISBN 13).

Your company's workforce is its most valuable asset. It is the employees who translate your organization's strategy into reality, interact with consumers and determine the corporate brand.Living the Brand demonstrates how you can empower and enthuse your employees to create "brand champions". This approach enhances employee commitment, improves service standards and focuses efforts to deliver business goals.This practical, inspirational book shows you that employees flourish in organizations where they identify with the brand, and organizations flourish when the brand has relevance and creates meaning.Using original international case studies, such as IBM, SAS Airlines, UNICEF, Apple and Nike, Living the Brand shows you how to make this happen, through research, training, communication, management and review. It examines the nature of branding and why people have become such important definers of their brand.Living the Brand is a CarbonNeutral (R) publication. To offset the carbon dioxide emissions generated in the book's production, native trees have been planted with Future Forests.