Guerrilla Marketing Research

Know about the book -

Guerrilla Marketing Research is written by Robert J. Kaden and published by Kogan Page Publishers. It's available with International Standard Book Number or ISBN identification 0749448571 (ISBN 10) and 9780749448578 (ISBN 13).

Not only is marketing research well within the budget of any company, it's also a resource you can ill afford to ignore. Guerrilla Marketing Research shows how your business, whatever it's size, can benefit from conducting focus groups and surveys - and reveals how to do it for far less money than you think. Illustrated with examples taken from companies of all shapes and sizes, this practical and compelling book takes you on a fascinating journey through one of the most misunderstood and under-utilized marketing techniques. Going through all the various methods of research available, Guerrilla Marketing Research also puts you on the right track to analysing and acting on the results. Indeed, the author's tried and tested techniques will benefit the most sceptical business owner, manager or entrepreneur.