Public Relations Disasters
- Gerry McCusker
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Know about the book -
Public Relations Disasters is written by Gerry McCusker and published by Kogan Page Publishers. It's available with International Standard Book Number or ISBN identification 0749445726 (ISBN 10) and 9780749445720 (ISBN 13).
From Dow Corning breast implants to the McDonald's "McLibel" case, this book entertainingly exposes some of the world's most infamous (and also some unreported) PR disasters, and shows how crisis management helped or hindered.
