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Marketing on a Tight Budget is written by Patrick Forsyth and published by Kogan Page Publishers. It's available with International Standard Book Number or ISBN identification 0749432632 (ISBN 10) and 9780749432638 (ISBN 13).
Based on a ten-point action plan, this jargon-free text explains how to get the best value for money with a limited marketing budget. Patrick Forsyth guides the reader through the various stages that will help to secure and build an enterprise into a larger and more profitable business.