Strategic Marketing
- Jim Blythe, Helen Coxhead, Martin Lashwood, Lesley Partridge, Peter Reed, Helen Simms
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Know about the book -
Strategic Marketing is written by Jim Blythe, Helen Coxhead, Martin Lashwood, Lesley Partridge, Peter Reed, Helen Simms and published by Select Knowledge Limited. It's available with International Standard Book Number or ISBN identification 0744603196 (ISBN 10) and 9780744603194 (ISBN 13).
This title looks to enable you to understand that everyone in the organisation has some involvement in marketing, whether through contacts with internal and external customers, by ensuring that activities and operations contribute to satisfying or delighting customers, or by contributing to business planning.
