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Weird Ideas That Work(English, Paperback, Sutton Robert I) is written by Sutton Robert I and published by Simon & Schuster. It's available with International Standard Book Number or ISBN identification 0743227883 (ISBN 10) and 9780743227889 (ISBN 13).
A breakthrough in management thinking, "weird ideas" can help every organization achieve a balance between sustaining performance and fostering new ideas. To succeed, you need to be both conventional and weird. Hire misfits Pursue the impractical Find happy people and encourage them to fight Reward failure but punish inaction Forget your own successes These and other counterintuitive strategies will unlock ideas you never knew you had.