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Political Polling is written by Jeffrey M. Stonecash and published by Bloomsbury Publishing PLC. It's available with International Standard Book Number or ISBN identification 0742525538 (ISBN 10) and 9780742525535 (ISBN 13).
Professional pollster Jeffrey M. Stonecash combines 17 years of practical polling experience with academic theory to show how and why polling is done and what the best approaches are to winning elections.