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Strategic Sport Communication is written by Paul Mark Pedersen and published by Human Kinetics. It's available with International Standard Book Number or ISBN identification 0736065245 (ISBN 10) and 9780736065245 (ISBN 13).
This is an introduction to the wide-ranging world of sport communication, integral to the successful management, marketing, and operation of sport organisations at all levels. The text outlines the full breadth of the communication industry, including the many professional careers available to students and practitioners.