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Gastrophysics is written by Charles Spence (Experimental psychologist) and published by Penguin. It's available with International Standard Book Number or ISBN identification 0735223467 (ISBN 10) and 9780735223462 (ISBN 13).
The answer is gastrophysics, the new area of sensory science pioneered by Oxford professor Charles Spence. Now he's stepping out of his lab to lift the lid on the entire eating experience how the taste, the aroma, and our overall enjoyment of food are influenced by all of our senses, as well as by our mood and expectations.