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How to Say It to Sell It is written by Sue Hershkowitz-Coore and published by Penguin. It's available with International Standard Book Number or ISBN identification 0735204268 (ISBN 10) and 9780735204263 (ISBN 13).
Based on a unique, customer-centric approach to selling, How to Say It(r) to Sell It provides practical, real world strategies proven to significantly increase sales results. Packed with power words, concrete examples, useable scripts, and specific communicative steps, this book is the key to reaching sales success.