Festival & Special Event Management, Essentials Edition

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Festival & Special Event Management, Essentials Edition is written by Johnny Allen and published by John Wiley & Sons. It's available with International Standard Book Number or ISBN identification 0730369404 (ISBN 10) and 9780730369400 (ISBN 13).

Allen’s Festival and Special Event Management, Essentials Edition serves as a concise yet comprehensive, step-by-step handbook for modern event management. This Essentials edition gives students contemporary lessons and insights that they can relate to. It brings theory to life through copious practical examples, illustrative diagrams and unique case studies demonstrating best practices and pitfalls. Industry experts from across APAC’s event planning sector have contributed content to key contemporary topics including sustainability, risk management, project management and strategic alignment to client goals. This edition also features Wiley’s Future Student Guide, a unique tool which provides expert and practical advice on career preparedness making for more future-ready graduates.