Media Studies
- Pieter Jacobus Fourie
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Know about the book -
Media Studies is written by Pieter Jacobus Fourie and published by Juta and Company Ltd. It's available with International Standard Book Number or ISBN identification 0702177660 (ISBN 10) and 9780702177668 (ISBN 13).
Addressing both theory and method, this reference teaches the two interconnected areas of media content and audience response. Introducing the main paradigms and research techniques in these fields, the discussion deals with wide range of topics. In regards to content studies, students are introduced to semiotics, textual analysis, narrative, argument, and film theory; for audience studies, they are introduced to questionaires, field research, quanitative analysis, and psychological studies.
