Marketing Research

Know about the book -

Marketing Research is written by Jan Wiid and published by Juta and Company Ltd. It's available with International Standard Book Number or ISBN identification 070217744X (ISBN 10) and 9780702177446 (ISBN 13).

Written for introductory marketing classes, this text explains what information is needed to plan and implement a successful marketing campaign and how to find that data. Including details on finding such relevant facts as the size of a potential market, the shopping and buying habits of consumers in that market, and the competitive and environmental factors that may affect a campaign, this primer will guide readers to become savvy marketing managers.