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Media Studies: Institutions, theories, and issues is written by Pieter Jacobus Fourie and published by Juta and Company Ltd. It's available with International Standard Book Number or ISBN identification 0702156558 (ISBN 10) and 9780702156557 (ISBN 13).
This outcomes-based textbook provides comprehensive information on the makeup of media institutions, theories in media studies, and critical issues that face the media today. With this guide media students learn the history of the media and learn how to keep up with the latest trends and developments in broadcasting, printed press, and film. Outlined is how to develop an internal media policy with company mission statements, news, and programming policies. The relationship of the media to the economy, politics, and society and how the media represents race, gender, violence, and terrorism are also discussed.