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Permission Marketing(English, Hardcover, Godin Seth) is written by Godin Seth and published by Simon & Schuster Ltd. It's available with International Standard Book Number or ISBN identification 0684856360 (ISBN 10) and 9780684856360 (ISBN 13).
By reaching out to only those individuals who have expressed an interest in learning more about a product, permission marketing enables companies to develop lon-term relationships with customers. This text explores permission marketing.