Total Integrated Marketing

Know about the book -

Total Integrated Marketing is written by James M. Hulbert and published by Simon and Schuster. It's available with International Standard Book Number or ISBN identification 0684848678 (ISBN 10) and 9780684848679 (ISBN 13).

In "Total Integrated Marketing, " the authors claim that despite lip service to the contrary, companies' marketing departments often fail to reach their most important customers. The solution, they show, is to integrate the marketing imperative, from the top down, with every major function: finance, operations, sales, R&D, customer service, and human resources.