Irresistible Empire

Know about the book -

Irresistible Empire is written by Victoria De Grazia and published by Harvard University Press. It's available with International Standard Book Number or ISBN identification 0674260120 (ISBN 10) and 9780674260122 (ISBN 13).

The most significant conquest of the 20th century may have been the triumph of American consumer society over Europe’s bourgeois civilization. It is this campaign that unfolds in de Grazia’s account of how the American standard of living defeated the European way of life and achieved the global cultural hegemony.