Evangelicals Incorporated

Know about the book -

Evangelicals Incorporated is written by Daniel Vaca and published by Harvard University Press. It's available with International Standard Book Number or ISBN identification 0674243978 (ISBN 10) and 9780674243972 (ISBN 13).

American evangelicalism is big business. It is not, Daniel Vaca argues, just a type of conservative Protestantism that market forces have commodified. Rather evangelicalism is an expressly commercial practice, in which the faithful participate, learn, and develop religious identities by engaging corporations and commercial products.