Visualizing Taste

Know about the book -

Visualizing Taste is written by Ai Hisano and published by Harvard University Press. It's available with International Standard Book Number or ISBN identification 0674242599 (ISBN 10) and 9780674242593 (ISBN 13).

Ai Hisano reveals how the food industry capitalized on color, fashioning a visual vocabulary that shapes what we think of the food we eat. Our perceptions of what food should look like have changed dramatically as scientists, farmers, food processors, regulators, and marketers established a new, and highly engineered, version of the “natural.”