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Failing to Win is written by Dominic D. P. Johnson and published by Harvard University Press. It's available with International Standard Book Number or ISBN identification 0674039173 (ISBN 10) and 9780674039179 (ISBN 13).
How do people decide which country came out ahead in a war or a crisis? In Failing to Win, Dominic Johnson and Dominic Tierney dissect the psychological factors that predispose leaders, media, and the public to perceive outcomes as victories or defeats--often creating wide gaps between perceptions and reality.