Switching Channels

Know about the book -

Switching Channels is written by Richard E CAVES and published by Harvard University Press. It's available with International Standard Book Number or ISBN identification 0674029291 (ISBN 10) and 9780674029293 (ISBN 13).

Media critics invariably disparage the quality of programming produced by the U.S. television industry. But why the industry produces what it does is a question largely unasked. It is this question, at the crux of American popular culture, that Switching Channels explores.