The Customer Delight Principle

The Customer Delight Principle

  • Timothy L. Keiningham
  • Terry G. Vavra
Publisher:McGraw Hill ProfessionalISBN 13: 9780658010040ISBN 10: 0658010042

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Know about the book -

The Customer Delight Principle is written by Timothy L. Keiningham and published by McGraw Hill Professional. It's available with International Standard Book Number or ISBN identification 0658010042 (ISBN 10) and 9780658010040 (ISBN 13).

This text shows how customer "delight" not just customer satisfaction drives repeat purchasing and customer loyalty. It shows how to monitor customer delight against revenue, investment, resources and benchmark results. The book also has case studies to show how to keep up customer delight.