Postmodern Semiotics
- Mark Gottdiener
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Know about the book -
Postmodern Semiotics is written by Mark Gottdiener and published by Wiley-Blackwell. It's available with International Standard Book Number or ISBN identification 0631192166 (ISBN 10) and 9780631192169 (ISBN 13).
The postmodern turn which has energized the field of cultural analysis today is illuminated here in Mark Gottdiener's analysis of material culture (from shopping malls to theme parks to fashion and music) from a semiotic perspective. His "socio-semiotics" brings empirical study to postmodern theory in a way which both challenges the orthodoxies of academic postmodernism and offers a fresh new approach.
