Marketing (LL Version)

Know about the book -

Marketing (LL Version) is written by William Pride and published by Cengage Learning. It's available with International Standard Book Number or ISBN identification 061879963X (ISBN 10) and 9780618799633 (ISBN 13).

Engaging and motivating students with diverse backgrounds and varied interests in marketing requires stimulating and effective teaching materials--and Pride/Ferrell continues to be the resource of choice for instructors. Combining contemporary coverage of marketing strategies and concepts with real-world examples, Marketing's text and its outstanding suite of supplements supplies students with the knowledge and decision-making skills needed to succeed in today's competitive business environment. Using topical issues including globalization, customer relationship management, supply chain management, and the latest e-commerce models, the authors connect marketing to students' personal lives. The latest edition features current data and examples, new advertisements and photos, and a new design that lends a contemporary look and feel to the text. A range of electronic tools--from premium online study content to the GoVenture entrepreneur simulation--support students as they work toward mastery of marketing principles and applications. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.