Launching New Ventures

Know about the book -

Launching New Ventures is written by Kathleen R. Allen and published by Houghton Mifflin College Division. It's available with International Standard Book Number or ISBN identification 061821481X (ISBN 10) and 9780618214815 (ISBN 13).

In "Launching New Ventures," Allen prepares students to spearhead new initiatives--paying special attention to the process and activities required before a start-up can open for business. A conversational approach engages and encourages students to rely on this text as more than just a reference book. Real-world case studies, new venture checklists, plus Allen' s own firsthand experience guide students through the logical process of recognizing an opportunity, testing a business concept, and implementing a formal business plan.Stressing the early stages of the process, Allen outlines the importance of completing a feasibility analysis prior to developing a business plan--unlike other texts that focus immediately on business plans.