It's a Branded World
- Tom Sitati
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Know about the book -
It's a Branded World is written by Tom Sitati and published by Lulu.com. It's available with International Standard Book Number or ISBN identification 0557093805 (ISBN 10) and 9780557093809 (ISBN 13).
This is the first book on branding published in East Africa by an East African and takes a wide view of both the local and global brandscape. Through the collection of selected articles, the book which makes for an easy read, also tackles the future of brands and branding.
