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The World of Customer Service is written by Pattie Odgers and published by South Western Educational Publishing. It's available with International Standard Book Number or ISBN identification 0538726687 (ISBN 10) and 9780538726689 (ISBN 13).
With global markets more crowded than ever, it is a major challenge for organizations to attract and retain customers due to the competition they are faced with. This text is designed to teach exemplary customer service thinking in public or private, domestic or international organizations and is written in a practical, common sense manner reflecting current customer service concepts and hints.