Management of Electronic Media
- Alan B. Albarran
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Know about the book -
Management of Electronic Media is written by Alan B. Albarran and published by Wadsworth Publishing Company. It's available with International Standard Book Number or ISBN identification 0534561918 (ISBN 10) and 9780534561918 (ISBN 13).
In this revision, Albarran extends his broad perspective approach to provide students with the most accurate and current information on the management techniques and strategies used in the electronic media industry. The text has helped professors teach this course with clear and current illustrations and examples, and a contemporary approach. Succinctly written and up to date, the text covers the most important aspects for future managers in the broadcast, cable, radio and new media (Web) industries.
