Media/impact
- Shirley Biagi
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Know about the book -
Media/impact is written by Shirley Biagi and published by . It's available with International Standard Book Number or ISBN identification 0534217443 (ISBN 10) and 9780534217440 (ISBN 13).
Following an overview of mass communication theory and discussion of three themes that are emphasized throughout (media as business; media & technological change; media & political, social, and cultural institutions), this text explores each major medium and concludes with critical arguments about overall effects of media today as well as economic, social, cultural and political consequences of the media system on society and the world.
