Mass Communication Theory

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Mass Communication Theory is written by Stanley J. Baran and published by Cengage Learning. It's available with International Standard Book Number or ISBN identification 0534176704 (ISBN 10) and 9780534176709 (ISBN 13).

This textbook provides a comprehensive, historically based, authoritative introduction to mass communication theory. It is clearly written with examples, graphics, and other materials to illustrate key theories. It traces the emergence of two main bodies of mass communication theory; social and behavioral and critical and cultural, providing many examples of each and an in-depth discussion of the strengths and limitations of these two types of theory.The book emphasizes that media theories are human creations that typically are intended to address specific problems or issues.The books contextual information about the motives of theorists and the problems/issues they address make it easier for students to learn theory.