Classical Rhetoric and the Visual Arts in Early Modern Europe

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Classical Rhetoric and the Visual Arts in Early Modern Europe is written by Caroline Van Eck and published by Cambridge University Press. It's available with International Standard Book Number or ISBN identification 0521844355 (ISBN 10) and 9780521844352 (ISBN 13).

In this book, Caroline van Eck examines how rhetoric and the arts interacted in early modern Europe. She argues that rhetoric, though originally developed for persuasive speech, has always used the visual as an important means of persuasion, and hence offers a number of strategies and concepts for visual persuasion as well. The book is divided into three major sections - theory, invention, and design. Van Eck analyzes how rhetoric informed artistic practice, theory, and perception in early modern Europe.