Big Brands Are Watching You

Know about the book -

Big Brands Are Watching You is written by Francesca Sobande and published by Univ of California Press. It's available with International Standard Book Number or ISBN identification 0520387066 (ISBN 10) and 9780520387065 (ISBN 13).

How is morality understood in the marketplace? Why do brands speak out about certain issues of injustice and not others? And what is influencer culture’s role in social and political activism? Big Brands Are Watching You​ investigates corporate culture, from the branding of companies and nations to television portrayals of big business and the workplace. Francesca Sobande analyzes media, interviews, survey responses, and ephemera from the history of advertising as well as exhibitions in London, brand stores in Amsterdam, a music festival in Las Vegas, and archives in Washington, DC, to illuminate the world of branding.