Mass Communication Theory: Foundations, Ferment, and Future

Know about the book -

Mass Communication Theory: Foundations, Ferment, and Future is written by Stanley Baran and published by Cengage Learning. It's available with International Standard Book Number or ISBN identification 0495503630 (ISBN 10) and 9780495503637 (ISBN 13).

MASS COMMUNICATION THEORY: FOUNDATIONS, FERMENT, AND FUTURE, Fifth Edition, introduces you to current and classical mass communication theories and explains the media literacy movement in terms you can understand. Plus, this mass communication textbook helps you develop a better understanding of media theory so you can play a role in the media industry's future. Written in an accessible writing style, the text is designed to help you perform well on exams and succeed in the course. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.