Crystallizing Public Opinion
- Edward Bernays
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Know about the book -
Crystallizing Public Opinion is written by Edward Bernays and published by Courier Dover Publications. It's available with International Standard Book Number or ISBN identification 0486844196 (ISBN 10) and 9780486844190 (ISBN 13).
In this 1923 classic, The Father of Public Relations describes how public opinion is created and shaped, including the use of surveys and endorsements from opinion leaders, celebrities, and experts.
