How To Be Wrong

Know about the book -

How To Be Wrong is written by Rowan Simpson and published by Electric Fence. It's available with International Standard Book Number or ISBN identification 0473729970 (ISBN 10) and 9780473729974 (ISBN 13).

Sometimes the only way to be right is to get comfortable with being wrong. Most startup advice is dangerously misguided. The mythology of the lone genius founder, the obsession with capital raising and the theatre of startup ecosystems lead countless ventures astray. Drawing on two decades at the heart of New Zealand's most successful technology companies–Trade Me, Xero, Vend and Timely–Rowan Simpson unravels the messy reality behind familiar glossy success stories. With raw honesty and sharp analysis, he challenges conventional wisdom by sharing compelling firsthand lessons about focused execution, team building and genuine ecosystem growth. This myth-busting guide is essential listening for founders, investors and policymakers alike. Simpson demonstrates that embracing uncertainty, recognising patterns and learning quickly from mistakes are not just steps on the path to success–they are the path itself.