Licensing Best Practices Set

Know about the book -

Licensing Best Practices Set is written by Robert Goldscheider and published by Wiley. It's available with International Standard Book Number or ISBN identification 0471794430 (ISBN 10) and 9780471794431 (ISBN 13).

Companies are increasingly looking to their intellectual property (patents, trademarks, formulas, copyrights, brand names, distributions systems, technologies, etc.) as a profit center. As they try to extract more value from their holdings, some of which have been left dormant for years, many are looking beyond their own core products to partnerships with outside industries. The landscape of licensing today is changing rapidly--and licensing professionals must be aware of the latest developments so that they are prepared to move their companies forward.