101 Marketing Strategies for Accounting, Law, Consulting, and Professional Services Firms

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101 Marketing Strategies for Accounting, Law, Consulting, and Professional Services Firms is written by Troy Waugh and published by John Wiley & Sons. It's available with International Standard Book Number or ISBN identification 0471654752 (ISBN 10) and 9780471654759 (ISBN 13).

"Troy Waugh—'the rainmakers' rainmaker'—has provided a well-designed blueprint for selling professional services that skillfully draws upon his more than thirty years in the field. This practical, highly focused guide to the selling process can help our firms achieve sales successes measured not only by effort but also by bottom-line results." —Howard B. Allenberg, vice chairman and CIO, BDO Seidman, LLP Finally, peerless focus on how to break into all aspects of the selling process and the currents of relationship and buyer development. Learn how to build your personal and firm business more successfully. Covers the process of relationship and buyer development. Provides proven strategies from hundreds of the world's successful firms. Order your copy today!