Marketing Research

Know about the book -

Marketing Research is written by Carl McDaniel, Jr. and published by Wiley. It's available with International Standard Book Number or ISBN identification 0471455199 (ISBN 10) and 9780471455196 (ISBN 13).

Presents marketing research through the eyes of a manger using and purchasing research information, while maintaining solid, competitive coverage of quantitative methods. Extensive updates and revisions enhance its traditional high quality and enjoyable style. A "real world " view of marketing research that comes from authors with over 40 years of marketing research experience both in business and in the classroom. "User of the research" focus to the text, present marketing research through the eyes of a manager using and perhaps purchasing marketing research information. Integrated, real world SPSS exercises to give students hands-on experience. Continued complete integration of the Internet and its effect on the field of market research.