Marketing Hospitality(English, Hardcover, Hsu Cathy H. C.)

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Marketing Hospitality(English, Hardcover, Hsu Cathy H. C.) is written by Hsu Cathy H. C. and published by John Wiley & Sons Inc. It's available with International Standard Book Number or ISBN identification 0471348856 (ISBN 10) and 9780471348856 (ISBN 13).

The main objective when marketing any product is to make your product attractive to potential customers and/or a particular market. In hospitality specifically, marketing refers to the process of how a restaurant, hotel, travel business, or resort can sell itself in a competitive marketplace. As marketing becomes increasingly important to the success of today's businesses, this book provides future hospitality professionals with an important career-building resource for virtually every area of the field. Marketing Hospitality is appropriate for Introductory Hospitality Marketing courses that provide the basic foundations of marketing theory and applications.