Restaurant Marketing for Owners and Managers

Know about the book -

Restaurant Marketing for Owners and Managers is written by Patti J. Shock and published by Wiley. It's available with International Standard Book Number or ISBN identification 0471226270 (ISBN 10) and 9780471226277 (ISBN 13).

This book is a concise, easy-to-use resource for applying marketing strategies to a foodservice facility, addressing issues like: How do I market my restaurant to prospective customers? Do loyalty programs really work in restaurants? How does the design of my restaurant and menu affect the perception of my operation? This text provides the restaurant/foodservice manager with specific tools tying marketing theory to practice. It also includes checklists and examples that can be applied to the day-to-day operation of their business.