Web Metrics

Know about the book -

Web Metrics is written by Jim Sterne and published by Wiley. It's available with International Standard Book Number or ISBN identification 0471220728 (ISBN 10) and 9780471220725 (ISBN 13).

There now exists a wealth of tools and techniques that can determine if and how a Web site is providing business value to its owners. This book is a survey of those metrics and is as important to IT executives as it is to marketing professionals. Jim Sterne is recognized worldwide as a leading Internet business expert and is the author of several Wiley books, including WWW Marketing, Third Edition (0-471-41621-5) Explains the criteria for building a successful site, surveying the tools, services, techniques, and standards for Web measurement, and fully integrating those metrics with the customer experience Companion Web site contains links to online tools, resources, and white papers