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Getting Started in Stocks is written by Alvin D. Hall and published by Wiley. It's available with International Standard Book Number or ISBN identification 0471025720 (ISBN 10) and 9780471025726 (ISBN 13).
Written for individual investors who want to understand today's equity environment and invest in stocks. Assesses the risks, rewards and opportunities of stock market investing. Contains guidelines for getting started and evaluating a company's current performance and potential. Also shows how to use mutual funds to diversify and reduce risk.