Intangible Assets and Value Creation

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Intangible Assets and Value Creation is written by Juergen H. Daum and published by John Wiley & Sons. It's available with International Standard Book Number or ISBN identification 0470859237 (ISBN 10) and 9780470859230 (ISBN 13).

With the use of practical in-depth case studies and interviews with leading experts in the field, this book analyses the key elements in value creation in the new age. It provides practical guidance to organisations that will allow them to migrate successfully into an economy that demands new business models.