Intercultural Communication(English, Paperback, Scollon Ron)

Know about the book -

Intercultural Communication(English, Paperback, Scollon Ron) is written by Scollon Ron and published by John Wiley and Sons Ltd. It's available with International Standard Book Number or ISBN identification 0470656409 (ISBN 10) and 9780470656402 (ISBN 13).

This newly revised edition is both a lively introduction and practical guide to the main concepts and challenges of intercultural communication. Grounded in interactional sociolinguistics and discourse analysis, this work integrates theoretical principles and methodological advice, presenting students, researchers, and practitioners with a comprehensive and unified resource. Features new original theory, expanded treatment of generations, gender and corporate and professional discourse Offers improved organization and added features for student and classroom use, including advice on research projects, questions for discussion, and references at the end of each chapter Extensively revised with newly added material on computer mediated communication, sexuality and globalization