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Marketing Kit for Dummies is written by Alexander Hiam and published by John Wiley & Sons. It's available with International Standard Book Number or ISBN identification 0470478217 (ISBN 10) and 9780470478219 (ISBN 13).
The forms, letters, and other tools included in Marketing Kit For Dummies, 3rd Edition enable readers to start a successful marketing program from the beginning. The expert tips and information presented in the book take some of the mystery out of marketing and explain, step-by-step, how to implement and execute a successful marketing strategy. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.