Strategic Communications for Nonprofit Organizations(English, Hardcover, Patterson Sally J.)
- Patterson Sally J.
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Know about the book -
Strategic Communications for Nonprofit Organizations(English, Hardcover, Patterson Sally J.) is written by Patterson Sally J. and published by John Wiley & Sons Inc. It's available with International Standard Book Number or ISBN identification 0470401222 (ISBN 10) and 9780470401224 (ISBN 13).
How a nonprofit s strategic communications department defines its issues and policies determines whether the public views it as an effective organization. Strategic Communications for Nonprofit Organizations, Second Edition supports nonprofits in using their resources most effectively. The Second Edition includes a dedicated web site, equipping professionals with the worksheets, forms, surveys, and self-assessment tools needed to create a total communications plan. Plus, the book s step-by-step instructions demonstrate nonprofit communications strategies that work. Practical and clear, this in-the-trenches book provides nonprofit CEOs with expert insights to achieve their mission.
