The New Rules of Marketing and PR
- David Meerman Scott
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Know about the book -
The New Rules of Marketing and PR is written by David Meerman Scott and published by John Wiley & Sons. It's available with International Standard Book Number or ISBN identification 0470379286 (ISBN 10) and 9780470379288 (ISBN 13).
Scott analyses how the internet has revolutionised communications and promotions. Told with many compelling case studies and real-world examples, this is a practical guide to the new reality of PR and marketing.
