Tuned In(English, Hardcover, Stull Craig)

Know about the book -

Tuned In(English, Hardcover, Stull Craig) is written by Stull Craig and published by John Wiley & Sons Inc. It's available with International Standard Book Number or ISBN identification 047026036X (ISBN 10) and 9780470260364 (ISBN 13).

If you market a product, service, or idea in any business, industry or organization, you must read Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs, a guide to understanding and meeting the needs of consumers, whether or not they make those needs clear. An easy-to-follow six-step process developed over the past 15 years can help you address unsolved problems, recognize buyer personas, quantify impact and create breakthrough experiences. Stop wasting time by guessing what your market needs and start understanding consumer desire.