Patterns of Entrepreneurship Management
- Jack M. Kaplan
- Anthony C. Warren
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Know about the book -
Patterns of Entrepreneurship Management is written by Jack M. Kaplan and published by John Wiley & Sons. It's available with International Standard Book Number or ISBN identification 0470169699 (ISBN 10) and 9780470169698 (ISBN 13).
This third edition prepares entrepreneurs for the rewards and pitfalls of this career choice. It explores a new theme on how to effectively manage a start-up company. Focus on Real Entrepreneurs sections highlight how entrepreneurs position their companies to meet the various marketing, financial, and technological challenges. Management Track sections present key management issues while following the development of a real company. Entrepreneurs will also find real situations and examples on which they can practice the broad range of skills required to start and build a company in today's complex world.
