The New Rules of Marketing and PR

The New Rules of Marketing and PR

  • David Meerman Scott
Publisher:John Wiley & SonsISBN 13: 9780470166857ISBN 10: 0470166851

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Know about the book -

The New Rules of Marketing and PR is written by David Meerman Scott and published by John Wiley & Sons. It's available with International Standard Book Number or ISBN identification 0470166851 (ISBN 10) and 9780470166857 (ISBN 13).

For marketers, The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead those customers into the buying process.